The Urban Automotive Experience at Luxury Motors
Urban Automotive has established itself as a leading British design house within the premium SUV segment. The Urban philosophy is often described as OEM Plus refining and intensifying the original vehicle design while preserving brand identity and proportion.
Luxury Motors in Tangier represents Urban Automotive exclusively in Morocco, positioning the brand within a market where high-end SUVs define presence and status.
Urban develops programs for selected premium platforms, including the Range Rover (L460), Range Rover Sport (L461), Mercedes-AMG G63 Widetrack, Audi RSQ8 and Rolls-Royce Cullinan. Each configuration follows the same design principle: strengthened stance, refined carbon integration and balanced proportions.
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OEM Plus – The Urban Philosophy
Urban Automotive enhances what is already iconic.
The focus lies on:
- Precision-developed Widetrack architecture
- High-grade exposed carbon fiber components
- Optimized stance and proportional balance
- OEM-level integration and finish
Urban does not pursue excess. It delivers controlled visual authority elevating a vehicle’s presence without compromising elegance.
This OEM+ approach aligns naturally with the Moroccan luxury market, where refinement and impact coexist.
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Urban & Vossen – High-End Forged Wheel Engineering
Wheel configuration plays a fundamental role within the overall Urban design language.
For selected models, Urban Automotive collaborates with Vossen Wheels, an internationally recognized high-end forged wheel manufacturer.
Certain forged wheel designs are developed to complement Urban’s Widetrack architecture and the proportions of high-performance SUV platforms.
This collaboration ensures:
- High-end forged wheel construction
- Designs aligned with stance and visual balance
- Advanced manufacturing and finishing standards
- Seamless OEM-level integration
The result is a configuration where carbon architecture, proportion and wheel engineering function as a cohesive, integrated system.
Luxury Motors facilitates these programs exclusively in Morocco in accordance with Urban and Vossen specifications.
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Integrated Urban Configurations in Morocco
Luxury Motors supplies and installs original Urban Automotive components strictly according to manufacturer specifications.
Each Urban project is approached as a complete design concept, where carbon elements, body architecture and stance are developed as one unified statement. The emphasis lies not on individual components, but on overall balance and presence.
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Complete Urban Builds
For clients seeking a comprehensive design transformation, Luxury Motors facilitates complete Urban projects.
This may involve enhancing an existing vehicle with a full Widetrack configuration, or developing a vehicle from the ground up around the Urban design program.
Within the Experience Center in Tangier, Urban comes to life in a setting where design, carbon detailing and proportion are fully revealed in their physical presence.
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Urban & Luxury Motors
Urban Automotive is internationally recognized for its controlled, design-driven approach within the premium SUV segment.
Luxury Motors introduces this level of refinement exclusively into the Moroccan market through:
- Structured project management
- Professional installation
- Strict quality control
- Respect for OEM integrity
In a market where vehicles such as the Range Rover, G63 and RSQ8 represent status and visibility, Urban provides a refined pathway to distinction without compromising sophistication.
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Discover Urban at Luxury Motors
For clients in Morocco seeking a distinctive OEM+ transformation of their premium SUV, Luxury Motors in Tangier offers a professional and structured approach.
Contact us to arrange a private consultation within our Experience Center.
